Retail Accelerator Australian Pharmacy Chain
This Australian based pharmacy chain offers professional, personalised service and health care solutions. During its more than 50 years in pharmacy this company has amassed over 165 stores across Australia.
The chain engaged with Lifecycle Digital to get closer to their customers by optimising their loyalty program.
The pharmacy chain’s original loyalty engine was unfriendly and outdated, it could not provide them with the tools they needed to optimise their loyalty program. The platform was stunting the growth of their marketing initiatives.
Their outdated and limited loyalty engine meant they were struggling to develop their loyalty program to its full potential. Generating meaningful insights from the existing platform was very difficult. The Head Office was struggling to ensure all stores were conducting loyalty initiatives that were meaningful, on-brand and on-strategy.