Client Story Financial Services
Founded in 1912 and now one of the most recognised brands in the Australian financial industry, Commonwealth Bank Australia (CBA) have ensured strong and continual growth by keeping a customer-centric focus.
The bank engaged with Lifecycle Digital to get closer to their customers by streamlining their marketing process.
The way the bank built their emails internally was blocking the marketing team from creating customer first marketing strategies.
The internal email creation process was previously managed by a team who were converting PSD files to html for every email send – this was not only time consuming but also a high technically skilled process.